Poster panel



p 1950 A. BAUERS EI'AL POSTER PANEL 2 Sheets-Sheet 1 Filed Nov. 22, 1944Sept. 12, 1950 A. BAUERS ETA!- 2,522,158

POSTER PANEL File d Nov. 22, 1944 I 2 Sheets-Sheet 2 Patented Sept. 12,1950 POSTER PANEL Alexander L. Bauers and Max Rosner, Chicago, 111.,assignors to General Outdoor Advertising Co., Inc., a corporation of NewJersey Application November 22,1944, Serial No. 564,651

4 Claims.

This invention relates to an advertising display structure or posterpanel, commonly called a billboard, and has for its object the provisionof an advertising display structure in which the display panel may beshifted about pivots on the poster panel frame for the purpose ofreplacing the poster thereon.

A further object of the invention is to provide a poster panel with apanel thereon which may be easily and simply constructed and which may,without the use of any special tools or equipment, be shifted into anaccessible position substantially in the plane of the poster panel tofacilitate the replacement of the poster upon the poster panel.

Another object of the invention is to provide a. poster panel uponwhichthe removable display panel may be swung from display position intoservicing position without requiring any substantial clearance about theposter paneL.

Still another object of the invention is to provide a poster panel inwhich the removable display panel cannot only be lowered from itsdisplay position to a servicing position convenient to the ground, butin which the display panel itself may be detached from the frame onwhich it is supported and carried away from the poster panel forservicing or for replacement.

The display panel mounted upon a poster panel is designed to display anadvertisement or poster when in the display position adjacent the posterpanel. The display material exposed upon the display panel is usuallytemporary in character andis replaced either by painting the desireddisplay upon the display panel or securing to it, by means of adhesiveor other means of attachment, printed or lithographed advertisingmaterial. are mounted upon the display panel.

In order to paint the display panel or to apply prepared posters orother displays thereto, some scaffolding or other means of access wasnecessary in order to reach the display panel while it remained in thedisplay position as the display panel was conventionally an integral andsta-- tionary part of the poster panel structure and Occasionallythree-dimensional displays which the poster panel was mounted or thelack poi license to approach the panel except in its display panel canbe easily swung from its display position to its servicing position andthe operator can then stand conveniently close to the display panel andreach its entire area for removal of the .:.discarded display and itsreplacement by means of a new poster. When the display panel is swunginto the servicing position, practically all of its area is within reachof the attendant.

When the display panel is brought into its servicing position, not onlyis the work upon the display panel facilitated but the danger ofsplashing adhesive or paint upon the border of the poster panel isobviated. This enables the display panel to be repeatedly recovered withnew ndlsplays without requiring the simultaneous renewal or refinishingof the border.

These and other features of the invention will be seen from. thefollowing detailed specification read in connection with theaccompanying drawwings forming part thereof and in which Fig. 1 is afront elevation of a poster panel with the display panel in displayposition and the operating mechanism disclosed in broken lines;

Fig. 2 is a front elevation of the poster panel ..,shown in Fig. 1 withthe poster panel swung into mounted at some height above the groundorder to display the display panel most advantageously.

Both because of the size of the display panels and the large postersused thereon, the problem of applying the posters or other displays tothe display panel while in display position was accompanied. withconsiderable difficulty. Even with the use of scaifolding and longhandled brushes, the problem was one of some difficulty because of thelack of accessibility of the display panel.

Similarly, when either paint or adhesive was applied to the displaypanel, the splashing of the paint or adhesive smeared and disfigured theborder of the display panel. Another problem that frequently arose inthe use of display panels of this character because of the limited spacein about the border.

servicing position;

Fig. 3 is a rear elevation of the poster panel showing the framework andoperating mechanism;

Fig. 4 is a section taken on the line 4-41 of Fig. 3 of the poster panelof this invention;

Fig. 5 is a section of the poster panel of this invention taken on theline 55 of Fig. 3.

Referring to the drawings the poster panel H is of conventionalconstruction attached to the side or top of a building or supported onthe ground by suitable supports (not shown). The poster panel is formedof the border l2 which may be suitably flanged by the turned in flange l3 Within the border I2 is the display panel I5 upon which a posterbearing an advertising display or message is applied by means ofsuitable adhesives or other attaching means.

The display panel l5 has suitable frame members shown in theillustrative representation herein as the vertical members It secured tothe display panel. The poster panel framework includes suitable framemembers such as the vertical beams l1 joined to horizontal beams l8.

-I'Ihe arrangement, size and number of these which swing on thestationary pivotsZll, as best shown in comparison. of the structures :ofFigs. 1 and 2. J The stationary pivotsr arezperpendicw.

lar to the plane of the poster panel so that the arms [9 swing in aplane parallel to the plane of the poster panel.

Suitable counterweights 2| may be mounted upon the free ends of theframework'of-the dis:

- bodiment of the invention, it is to be underplay panel to facilitatethe movement of the display panel. Secured to the frame upon which thedisplay panel moves is the handle 22 which may be reached through anaccess door M in the border l2 of the poster panel. 44 is not necessaryexcept where the poster panel is securedtosthewall of a building or isotherwise so mounted that access to the rear ofthe poster panel; isdiificultu;

In-the: preferred embodiment of the invention This access door showninitheaccompanying drawings, the-dis- I play panel isshown asconstructed upon the,

paneL-removed-from the poster panel structure. I

This is particularly important where it'is desired to parry the displaypanel away :from its location forrservicingi-or the replacement of'thedisplay thereon.

In orderto protect-the display panel against unnecessary flow ofwater'from theborder l2- thereover, the border of the poster panelmay-befitted: with t-he-.eave-23. which may be provided" as shown inFig-.5 tozprotect the display panel.

Obviously, the proportions-and dimensions'of thovar-ious structuralelements and thelocation and :size and weights of the counterweights cani be modifiedpover a wide rangeand the-number andploeation of thepivoted arm members shown in the :several modificationsof'theinventiontmay be varied in number, size and form.-

Method of operation In order to service the displaypanel. !5 it isonlynecessary to swing :the display panel. upon itspivotedarmsl 9 fromits display position within the border I2 of the poster panel structure:into thejservicingi position shown in Fig. 2. when the display panel-isbrought beneath the-posterpanel structure but in. substantially the-sameplane asit occupied when in display position.

In [the servicing positionthe entire area of the displaypanel i5.-isreadily accessible. to the. operator andthe possibility of soiling ordefacing theiborder i2 is greatly reduced by virtueof the fact.thatthedisplay panel l5 stands in front of the, lower portion of the-border l2andprotects 1 itagainst dripping adhesives or paint.

stoodthat'it is capable of many modifications. Changes, therefore; inthe construction and arrangement may be made without departing from thespirit and scope of the invention as disclosed in the appended claims,in which it is intended to claim all novelty inherent in the inventionas broadly aspermissible, in view of the prior art.

What sis-claimed is:

1. A. poster-panel comprising a stationary bor-' der,"p1uralityof bracescarried by the. border and-extending within the confines of the border;a display panel, anda plurality of arms; pivoted:- to the braces withinthe confines of'the border tobejswung in a plane parallel to the planeof the display: panel. and pivoted to the display panel.- for supportingthe display panel immediately in :front of the borderin displaypositionandf'or swinging thedisplay panel in its own plane" from i the.display position to a servicing position belowthe; display position.

2. A poster panel comprising a stationary bordei, a plurality of bracescarried by the border and-extending withinthe confines of the boder; adisplaypanel, a plurality of arms pivoted to the braces withintheconfines of the border-tabeswung in plane-parallel to the plane of thedis?- play panel and pivoted to the display panel forsupporting thedisplay panel immediately in front of the border-indisplay position andfor swinging. the display panel in its own plane'from the' displayposition to a servicing position below the" display. position,-extensions on the pivoted arms, I and counterweight means carriedthereby.

3. A poster panel comprising a stationary border frame including aborder, a display panel and linkage swingablein a plane parallel to theIf desired the display panel l5 may be unbolted".

fromthe pivoted arms l9 while the'd-isplay panel.

is inservicing position and the display panel then removed fromthelocation of the display to a shop'for painting or otherservicing. Ob?"viously; if the display panel is to be unbolted from the pivoted armsweights-in their upper position'while the-display'panel is disconnectedfrom the pivotedbeen attended to, the panelma-y be readily swung backfrom its servicing position-into its displaypositionwhereit willbeheldby the;.counter-- i9 some means (not shown) must be employed to lock thecounter,-

display panel and pivoted to the border frame and:the display panel onparallel axes perpendicular to the display-panel for supportingthedisplay panel-immediately in front of the border'in dis-;--

;play-position and-.for swinging the displaypanel' in-itsown planefrom'the display position to a servicingpositionbelow the display position.

4. A poster panel comprising a stationary bor-' der frame' includingiaborder, a display panel, linkage swingable in a plane parallel to thedisplay panel-and'pivoted t0 the border frameand' the display panel onparallel axis perpendicular: to'thecdisplaypanel' for supporting thedisplay.- panel immediately in 'front'of the border in dis--pl'ayz'position' and for swinging the display panel 1 in-its own' planefrom the display position to a servicing position below the displayposition andcounterweight means carried by the linkage;

ALEXANDER L. BAUERS. MAX- ROSNER.

REFERENCES CITED The following references are of record 'in'the fileofthis patent:

UNITED STATES PATENTS Number- Name Date i 1,220,722. i Brand Mar. 27,"1917' 1;5 71,'77l Fischer Feb. 2, 1926'. 1,926,526 Geiger Sept. 12, 19332,084,818- Neil: June '2'2,-1'93'7."' 2,242,259. Paullet; May'20,.1941'i

